Lisa first approached me to create an illustration for her Ayurvedic business … this led to connecting via several Skype sessions, and ended with creating a fresh new brand for her – as well as a very special illustration.

Having been burnt in the past by another designer, I think Lisa found my personal approach refreshing and we were able to create something we are both really proud of. Having signed up to my Launch Kit package, Lisa initially worked through my pre-work which helped her get really clear on the direction of her business, who her perfect clients were and answered the big questions like “what’s my why?”.

After we dug deep and built a strong foundation of what her business was about, we got into what her brand looks and feels like, building a Pinterest board of inspiration ready for me to instill into what became the vibrant and grounded style of Wise Roots.


As well as putting together Lisa’s brand, I also illustrated a unique mandala for her to take throughout her branding and into her business philosophy. I chose symbols and shapes that were meaningful to Lisa and to the Ayurvedic practice.

This included creating the whole shape based on the sacred geometry shape “seed of life” as well as  inspiration from Indian architecture (scalloped doorways), lotus flowers and a mirrored, centered feel and flow.


“Tonielle is a true professional. I was very impressed with the whole process and am extremely happy with the final product. I wasn’t expecting all of the detailed questions to work through but was so happy to take that time to really think about where my business is heading and how I want that to look.

I now have beautiful designs for my business that I am proud to display online and in print. I highly recommend her services – whether you are looking for a complete branding package or individual designs – you will not be disappointed! “



Bright, bold and engaging digital content including website imagery, social media tile templates and MailChimp email template.

If you’d like to find out more about Wise Roots Therapies or if you’re in Ontario, Canada and you’d like to book in a therapy session, please visit