BUSINESS CAN BE A FORCE FOR GOOD!

For Good is a creative studio with purpose, with 50% of our profits going towards worthy causes and working to the social enterprise model of profit with purpose.

I’ve always dabbled in philanthropy – whether it’s spending two months in the Philippines working with street-kids straight out of uni or most recently joining a local planting group to spend a few hours with my green thumb.

For Good Studio is my latest venture, combining my career with a simple drive to make an impact. I believe in the new way of doing business – contributing to a more prosperous world by putting just as much focus on social and environmental impacts as profit.

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For Good Studio is committed to doing business with the idea of profit for purpose. So that’s why, in 2016, I will be donating 50% of profits towards a cause that is very close to my heart. Bahay Tuluyan is where I spent my first volunteer experience, working with street kids in the Philippines. To find out more about this incredible organisation, visit: bahaytuluyan.org

Launching next year, the #forgood scholarship will run twice a year, giving start-ups the chance to pitch their idea to win a Luxe Marketing Package. This is a huge opportunity for changemakers to give their big idea the strongest start.

I believe being a #forgood business is something you live by (not just pretty words). By doing your bit everyday, eventually those small changes and habits become something powerful. So I don’t own a printer, I cycle to work on my cruiser, I only send work to print on recycled paper stock and I choose to use a sustainable power company. It’s not much, but if I can reduce my footprint just a little every day, I think it’s worth it!

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