For Good is a creative studio with purpose, with 50% of our profits going towards worthy causes and working to the social enterprise model of profit with purpose.

I’ve always dabbled in philanthropy – whether it’s spending two months in the Philippines working with street-kids straight out of uni or most recently joining a local planting group to spend a few hours with my green thumb.

For Good Studio is my latest venture, combining my career with a simple drive to make an impact. I believe in the new way of doing business – contributing to a more prosperous world by putting just as much focus on social and environmental impacts as profit.


For Good Studio is committed to doing business with the idea of profit for purpose. So that’s why, in 2016, I will be donating 50% of profits towards a cause that is very close to my heart. Bahay Tuluyan is where I spent my first volunteer experience, working with street kids in the Philippines. To find out more about this incredible organisation, visit:

Launching next year, the #forgood scholarship will run twice a year, giving start-ups the chance to pitch their idea to win a Luxe Marketing Package. This is a huge opportunity for changemakers to give their big idea the strongest start.

I believe being a #forgood business is something you live by (not just pretty words). By doing your bit everyday, eventually those small changes and habits become something powerful. So I don’t own a printer, I cycle to work on my cruiser, I only send work to print on recycled paper stock and I choose to use a sustainable power company. It’s not much, but if I can reduce my footprint just a little every day, I think it’s worth it!



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